It’s that time of year. That special time football fans
wait for all season. The decision has been made. The teams have dwindled to
two. Now, and what some consider a holiday, now is that time:
Super Bowl Commercial Time.
That’s right. Sure, there is some football happening
between each set. We have to endure some whistle blowing, some grunting noises,
and a few choice words from “fans” that really are here “to watch the game.”
But we all know what the highlight is. And it isn’t
halftime, though that’s not bad either (now that we as a community have
recovered from the whole Janet Jackson/Justin Timberlake trauma.)
Even though the commercials aired during the Big Game are
humorous, I long for the days of the 1990’s marketing teams. Remember those
darlings? The Miller and Anheuser Busch marketing departments that really
brought their genius to the brands and kept us glued to our seats when we
desperately needed to run to the bathroom?
The “Bud-Weis-Er” frogs, the Clydesdales and their loyal
Dalmation, the “whaaaaaa’s uuuup?”
from so many years ago. The cleverness of the Dorito team. Heck, I’ll even tip
my hat to the Cat Herding commercial of 2000. Not bad, friends. Not bad at all.
Where, oh where, did those marketing geniuses go?! Why
have we been left with mediocrity, with average chuckles and run of the mill ingenuity?
Seriously, can anyone deny that the commercials of the present pale in
comparison to the past? Where is the humor? The imagination? The vision?
You know, maybe I’m being too picky. Maybe I’m suffering
from nostalgia, where I’m remembering things as being better than they actually
were. Maybe today’s marketing teams are churning out epic challenges to their
predecessors. Maybe I’m just getting old.
I mean, okay, I’ll admit the E-Trade baby commercial,
along with the little Darth Vadar kiddo magically turning on the car, yeah,
those did deliver quite a few giggles…
~A
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